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CLIENT NEEDS ANALYSIS

To allow us to continue to improve our programmes we have put together the following needs analysis. The results from this will be used to provide you with the training you want. Individual results and comments will be kept confidential.

Instructions

If you have only been training with us for less than three months fill in only sections A & C. If you have been training for more than 3 months, please fill in section A, B & C. When answering section A use the reasons you originally began training and when answering section B use your current motivations for training.

Section A (For beginners training less than 3 months)

What are the main goals that you would like to achieve in training at our gym?

Rate the importance to the questions below on a scale from 1–10. With one being the least important and 10 being most important, questions that have no relevance to your training should be scored as 1.

A.1 Get in shape

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.2 manage stress

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.3 Build muscle & strength

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.4 Learn something about yourself (Self-actualization)

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.5 Feel confident that you can defend yourself

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.6 Learn how to fight

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.7 Manage your weight

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A. 8 Develop mental attributes, such as focus, discipline and a ‘never give up’ attitude

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.9 Meet new people

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.10 Have fun

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

A.11 Get something out of your martial art training that you can use in your daily life and career

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

Section B (For clients training more than 3 months)

What are the main goals that you would like to achieve in training at our gym/studio now?

Rate the importance to the questions below on a scale from 1–10. With one being the least important and 10 being most important, questions that have no relevance to your training should be scored as 1.

B.1 Get in shape

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.2 manage stress

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.3 Build muscle & strength

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.4 Learn something about yourself (Self-actualization)

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.5 Feel confident that you can defend yourself

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.6 Learn how to fight

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.7 Manage your weight

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B. 8 Develop mental attributes, such as focus, discipline and a ‘never give up’ attitude

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.9 Meet new people

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.10 Have fun

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

B.11 Get something out of your martial art training that you can use in your daily life and career

1 – Not important at all
2
3
4
5 – Marginally important
6
7
8 – Important
9
10 – Very important

Section C (For everyone filling out this form)

What would you like to see more of in training at this gym?

Rate the importance to the questions below on a scale from 1–10. With one being the least important and 10 being most important, questions that have no relevance to your training should be scored as 1.

C.1 I would like more alternative fitness training, using stability ball, elastic training, medicine balls and plyometrics in class.

1 – Never
2
3
4
5 – Sometimes
6
7
8
9
10 – Yes please

C.2 I would like more emphasis in class between the cross over of the lessons learnt in training to my life and your career outside the gym.

1 – Never
2
3
4
5 – Sometimes
6
7
8
9
10 – Yes please

C.3 I would like the class to be more fitness, healthy lifestyle related

1 – Never
2
3
4
5 – Sometimes
6
7
8
9
10 – Yes please

C. 4 I would like the class to be more self-defence specific

1 – Never
2
3
4
5 – Sometimes
6
7
8
9
10 – Yes please

C.5 I would like to hear more about the philosophy of what we train and how it can help me to develop more focus in my life.

1 – Never
2
3
4
5 – Sometimes
6
7
8
9
10 – Yes please

C.6 I believe the focus of martial arts should be about developing a healthy outlook on life and used as a vehicle to enhance performance for daily life and my career!

1 – No
2
3
4
5 – Sort of
6
7
8
9
10 – Yes

C.7 I believe martial art training should be all bout learning self defense and knowing how to fight!

1 – No
2
3
4
5 – Sort of
6
7
8
9
10 – Yes

personal details

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Email

Word of mouth Read comments by students and friends of the club.